Why JAY?
Accessible
Professional guidance throughout the buying process without the costs of a traditional purchasing agent.
Professional
Developed based on the many years of experience of Joost Kok, one of Amsterdam’s highest-rated purchasing agents.



Independent
Your best interests are our top priority. In our model, the focus is not on the transaction, but on your decision.
Allow yourself a buying coach
Buying a house without a broker? At JAY, we believe that everyone deserves professional and independent guidance when making the biggest purchase of their life.
That’s why we work as buying coaches. Together with you, we help you make the right decision. Sometimes that actually means not making an offer. You only pay for the expertise you need.
No more, no less. And, of course, with the top-notch service we’re known for!
Recommended packages
Best Value
Your personal coach
49.99
Every month
+€349 Opstartkosten
Your personal expert with every question, always within reach.
Important tools, bid support and a lot more!
We'll start with a short free introductory meeting!
14-day money-back guarantee
Valid until canceled
Unlimited number of questions
Purchase checklist
Viewing checklist
Explainer about the documents of the house and the deed of purchase
Complete support with the winning bid
We answer legal questions (but we're not a lawyer)
In Amsterdam: advice for a notary, mortgage advisor or appraiser
Not included: participation in a viewing
14-day money-back guarantee. No questions asked.
Personal Purchasing Coach Subscription
Add a session / order separate session
Still unsure? Feel free to call or text us before booking.
- From 179 euros
Blog
Buying a house without an estate agent: the Purchasing Coach
1. Cross-check your bid
Let us go over your bidding plan so you can take the step with extra confidence.
4. Clarify the official documents
Are you sure what's in that contract? We'll translate the legal jargon into plain language.
7. Emotions in balance
In love with a house? We'll make sure your head and heart are aligned.
2. Spotting Pitfalls
We find the bumps in your purchasing process before you stumble over them.
5. New in the game
We'll show you how the buying game works so you're not overwhelmed.
8. Time pressure when bidding
Don't panic about fast deadlines – We'll help you respond in a structured and smart way.
3. Independent trusted advisor
Everyone's talking. We'll give you the straight facts without any hidden agenda.
6. Revitalize the search
No progress yet? We'll take a fresh, smart step forward together.
9. The real ins and outs
We know how real estate works because we're working in it on a daily basis.













